A business can’t grow if it does not recognize its own strengths and weaknesses. Many companies have a skewed understanding of their relationship with their stakeholders and customers. This is where a SWOT analysis becomes necessary.
SWOT stands for strengths, weaknesses, opportunities, and threats. It’s an exercise that helps companies assess their strategic standing, both internally and externally. If you have been tasked with delivering a SWOT analysis presentation for your company, here are some tips to help you do it effectively.
Make a Priority List with Bullet Points
The first step in creating any presentation should always be prioritizing the information you want to include. It can be easy to cramp all your wordy talking points onto each slide but that’s what actually hurts the effectiveness of your presentation.
Start by making a priority list for each topic in your presentation. You might have a lot of strengths to include, but focus on the ones you want to highlight the most. There will always be some pointers that take priority over others, so put those on the forefront of your slides. Making bullet points of the information you want to share can also help you make your presentation concise.
Find a High End Slide Template
Once you’re ready to start designing the PowerPoint presentation, look for high-quality templates online. You can easily find fully customizable infographic templates online. Use these templates to concisely arrange and present your information.
Remember to focus on the layout. Ask yourself if the slides will be overwhelming for your audience or not. Since attention spans are getting shorter, too many infographics, charts, bullet points, or graphs can bore your audience. Find professionally-designed slide templates so you can present your points in a way that keeps your audience engaged.
Use Colors to Highlight Differences
Another way to enrich your SWOT analysis presentation is to make use to colors. If you can learn how to use colors to efficiently tell a story, you can make any presentation stand out.
A typical SWOT analysis presentation will have slides divided into four sections for each respective topic. You can assign specific colors to each topic to continue a cohesive theme throughout your presentation. If people see the strengths highlighted in green on the first slide, they can subconsciously make that connection if they see green later on in the presentation.
Give Each Topic Room to Shine
It’s okay for one or two of the slides to be divided into four sections. However, this can make your presentation repetitive and cramped when the flow of information increases. To combat this problem, dedicate separate slides to one topic at a time. Let each topic shine before you move onto the next. This way, your presentation is guaranteed to keep listeners engaged.
Good luck!
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